Luxury and technology: a phenomenological analysis of the Louis Vuitton designer handbags Canvas of the Future
To broaden their cultural influence, gain new consumers or retain current loyalty (target), luxury brand managers also diversify products and marketing strategies. An example of this is the launch of the Canvas of the Future bag, a Louis Vuitton brand product that boasts digital technology capabilit...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade do Estado de Santa Catarina
2020-06-01
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| Series: | ModaPalavra e-periódico |
| Subjects: | |
| Online Access: | https://www.revistas.udesc.br/index.php/modapalavra/article/view/18135 |