A Study of the Effect of Word of Mouth on Pregnant Women Decision-Making Behavior to Join the Royan Cord Blood Bank in Arak City, 2009-2016
Abstract Background: Today, the role of word of mouth (WOM) in making decision particularly in service sector became important. Thus, this study aimed to investigate the effect of word of mouth on pregnant woman decision-making behavior to join the Royan Cord Blood Bank. Materials and Methods: The...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Arak Medical University
2017-03-01
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| Series: | Majallah-i dānishgāh-i ̒ulūm-i pizishkī-i Arāk |
| Subjects: | |
| Online Access: | http://amuj.arakmu.ac.ir/article-1-4749-en.pdf |