ANALISIS SEGMENTASI PENONTON BIOSKOP YOGYAKARTA
After the long period of the cinema industry decline, the number of audience who visit cinema increases significantly. However, the research to examine the phenomena of audience segmentation is very few. Therefore the study aim is to investigate cinema audience segmentation in Yogyakarta on the b...
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| Format: | Article |
| Language: | English |
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Universitas Negeri Yogyakarta
2016-12-01
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| Series: | Informasi |
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| Online Access: | http://journal.uny.ac.id/index.php/informasi/article/view/12248 |