Social Media Adoption Challenges of Small Businesses: the Case of Restaurants in the Cape Metropole, South Africa.

Regardless of the claim that there is a large uptake of social media, it is reported in both scholarly and mainstream media that more than half the world’s population remains offline. Several fingers point in the direction of the high cost of devices, lack of infrastructure, and poor/intermittent su...

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Bibliographic Details
Main Authors: Obiefula Nnadi Elvis Oji, Professor Chux Gervase Iwu, Dr Robertson Khan Tengeh
Format: Article
Language:English
Published: AfricaJournals 2017-08-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_19_vol_6__4__2017.pdf