Social Antiaddictive Advertising as Speech Genre: Communicative Strategies and Tactics
Antiaddictive social advertising is a special speech genre of modern communication with specific features determined by the target setting and the chosen strategy. Advertising can be considered as a special functional style, within which separate genres are distinguished, first of all commercial adv...
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| Format: | Article |
| Language: | English |
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Sourthern Federal University
2019-09-01
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| Series: | Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki |
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| Online Access: | https://philol-journal.sfedu.ru/index.php/sfuphilol/article/view/1323 |