The People-Oriented Approach of CSR for the Banking Industry in Romania

The main purpose of this paper is to define and explore the People-oriented elements in the corporate social responsibility strategies of the banking industry in Romania based on the ‘triple bottom line’ theory. Taking into consideration the particular position of the social issues in the CSR mechan...

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Bibliographic Details
Main Author: Georgiana - Loredana FRECEA
Format: Article
Language:English
Published: Academy of Economic Studies (ASE) 2017-06-01
Series:European Journal of Interdisciplinary Studies
Subjects:
Online Access:http://ejist.ro/files/pdf/414.pdf