Viral Altruism? Charitable Giving and Social Contagion in Online Networks
How do social media affect the success of charitable campaigns? We show that, despite the promise of online platforms to generate social network effects in generosity through social contagion or peer effects, these platforms may instead stimulate costless (and less impactful) forms of involvement. O...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Sociological Science
2016-03-01
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| Series: | Sociological Science |
| Subjects: | |
| Online Access: | https://www.sociologicalscience.com/articles-v3-11-202/ |