Providing a Model for Encouraging Consumer in Tehran to buy Iranian products (appliances product as case)
Main goal of this research is developing a model for encouraging consumer in Tehran to buy Iranian products. Based this goal, qualitative research and grounded theory is used. Also deep interview technique is selected and sampling technique was theoretical sampling. Result indicate casual condition,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2016-11-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_60626_42bfea9b918477d5e0171171e47bb271.pdf |