Conceptualizing Credibility in Social Media Spaces of Public Relations
There is not an organization today that can afford to ignore the power of social media. Public relations professionals have recognized that it is essential to leverage social media to build and maintain relationships with increasingly interactive publics in a credible way that will foster strong...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2015-12-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2016v09n04KimBrown.pdf |