SOME THEORETICAL MODELS EXPLAINING ADVERTISING EFFECTS
Persuade clients is still the main focus of the companies, using a set of methods and techniques designed to influence their behavior, in order to obtain better results (profits) over a longer period of time. Since the late nineteenth - early twentieth century, the american E.St.Elmo Lewis, consider...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2014-06-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2014_01/11-5-1-14.pdf |