Strategic behavior and ambidexterity: a study applied along the Brazilian wineries

Strategic behavior and ambidexterity: a study applied along the Brazilian wineries

The aim of this paper was to correlate the strategic behavior of managers of national winery industries with the process of organizational ambidexterity. Therefore, the theory adopted was mainly based on the knowledge of Miles and Snow (1978) on types of behavior, and March (1991), with respec...

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Bibliographic Details
Main Authors: Elvis Silveira-Martins, Carlos Ricardo Rosseto, Nilton Cesar Lima, Antonio Sergio Torres Penedo
Format: Article
Language:English
Published: Fundação Escola de Comércio Álvares Penteado 2014-12-01
Series:Revista Brasileira de Gestão De Negócios
Subjects:
Strategic behavior1
Ambidexterity1
Exploration1
Exploitation1
Wine Industry1
Online Access:http://rbgn.fecap.br/RBGN/article/view/1540

Internet

http://rbgn.fecap.br/RBGN/article/view/1540

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