Revitalizing Cultural Characteristics in Advertising in Nigeria Within a Sketch of Systemic Paradigm
This study investigated cultural pieces of advertising to indicate the ways that publicists deploy socio-cultural resources as normative channels of persuading readers to consumption. To achieve that goal, ten advertisements of financial, food, and telecommunications industrie...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Medellín, Sello Editorial
2020-10-01
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| Series: | Anagramas Rumbos y Sentidos de la Comunicación |
| Subjects: | |
| Online Access: | https://revistas.udem.edu.co/index.php/anagramas/article/view/3139 |