Specific features of consumer's behaviour in new market economies
Despite intuitive or deliberate realization of the necessity of being oriented towards the customer’ s needs, the marketing philosophy was not used similarly in real life by the enterprises of the new market-oriented countries, among which we traditionally find the Baltic countries (Latvia, Lithuani...
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| Format: | Article |
| Language: | English |
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Kyiv National Economic University named after Vadym Hetman
2008-07-01
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| Series: | International Economic Policy |
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| Online Access: | http://iepjournal.com/journals_eng/8-9/2008_9_Lilyk%20Chebotareva.pdf |