Influence of Marketing on Consumer's Adoption of E-Banking
The financial system plays an extraordinary role in developing and enriching the domestic economy. E-banking service as an innovative software product and service for customers was introduced few years ago in the country from variety of national and international banks: ProCredit Bank, Raiffeissen B...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Felix-Verlag
2014-02-01
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| Series: | ILIRIA International Review |
| Subjects: | |
| Online Access: | http://iliriapublications.org/index.php/iir/article/view/34 |