How product attributes and consumer attitudes affect purchase prices of japonica rice in China
ABSTRACT This study focuses on japonica rice (Oryza sativa L. ssp. japonica) and examines how product attributes, consumer attitudes, consumer demographics, and regional differences influence different categories of the daily purchase prices of japonica rice in China. Online questionnaires were dist...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2021-01-01
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| Series: | Agricultural & Environmental Letters |
| Online Access: | https://doi.org/10.1002/ael2.20038 |