How Personality Traits Predict Design-Driven Consumer Choices

How Personality Traits Predict Design-Driven Consumer Choices

To further understand why a consumer’s choices are influenced by the aesthetic value of products (Hollins & Pugh, 1990; Bloch, 1995; Schmitt & Simonson, 1997), individual differences in design-driven consumer choices must be investigated. Previous empirical work suggests that the extent to w...

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Bibliographic Details
Main Authors: Nils Myszkowski, Martin Storme
Format: Article
Language:English
Published: PsychOpen 2012-11-01
Series:Europe's Journal of Psychology
Subjects:
marketing
design
personality
five-factor model
Online Access:http://ejop.psychopen.eu/article/view/523

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