How Personality Traits Predict Design-Driven Consumer Choices
To further understand why a consumer’s choices are influenced by the aesthetic value of products (Hollins & Pugh, 1990; Bloch, 1995; Schmitt & Simonson, 1997), individual differences in design-driven consumer choices must be investigated. Previous empirical work suggests that the extent to w...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
PsychOpen
2012-11-01
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| Series: | Europe's Journal of Psychology |
| Subjects: | |
| Online Access: | http://ejop.psychopen.eu/article/view/523 |