Students’ loyalty in higher education: the roles of affective commitment, service co-creation and engagement
Aspects related to the emotional dimension begin to be considered in order to generate loyalty in the provision of educational services. This contributes to the establishment of a dynamic long-term relationship with the organization. Therefore, this study sought to analyze the impact of affective co...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del Valle
2017-10-01
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| Series: | Cuadernos de Administración |
| Online Access: | http://cuadernosdeadministracion.univalle.edu.co/index.php/cuadernos_de_administracion/article/view/4464 |