Comportamento de Compra do Cliente Intermediário: Uma Análise no Setor de Acessórios Automotivos
The Brazilian automotive industry has had a growth in recent years, and this fact is also observed in related industry activities, such as the automotive accessories sector. For these segments, the choice of intermediaries is so important that may determine the success or failure of a marketing stra...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal da Paraíba
2012-06-01
|
| Series: | Teoria e Prática em Administração |
| Subjects: | |
| Online Access: | http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/12273/8533 |