The Effect of Ad Model Ethnicity on Advertising
This research focuses on the use of ad models ethnicity in advertising. Researcher using laboratory experimental method with 2x2 between-subjet factorial design. The factors are manipulated is ad models ethnicity (Chinese ad model versus Javanese ad model) and product ethnic category (Chinese ethnic...
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| Format: | Article |
| Language: | English |
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Universitas Muhammadiyah Yogyakarta
2019-05-01
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| Series: | Komunikator |
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| Online Access: | https://journal.umy.ac.id/index.php/jkm/article/view/6041 |