Big Data Analysis as a Source of Companies’ Competitive Advantage: A Review
Objective: The main aim of the article is two-fold: firstly, to indicate the benefits to companies. which stem from the usage of Big Data Analysis (BDA), and secondly to conceptualise main general sources of competitive advantage that BDA affords. Research Design & Methods: The method used in t...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Cracow University of Economics
2018-12-01
|
| Series: | Entrepreneurial Business and Economics Review |
| Subjects: | |
| Online Access: | https://eber.uek.krakow.pl/index.php/eber/article/view/451 |