Marketing Transformations in a Digital Economy: Imperatives and Obstacles
The digital economy is characterized by a fundamental improvement in business processes, the emergence of new business models, due to a significant change in the behavior of economic entities. Efficient transformation of marketing as a demand management activity requires not only awareness of new tr...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-09-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2019-9_0-pages-362_369.pdf |