Creation and Promotion of Brand-Image of Russia

In the conditions of growing competition between the countries the struggle has moved into a brand and image space. International ratings show that Russia has rather low positions. This fact suggests that the problem of formation of image of Russia is of great importance in the context of informatio...

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Bibliographic Details
Main Author: Irina Yurievna Glinskaya
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2016-12-01
Series:Vestnik RUDN International Relations
Subjects:
Online Access:http://journals.rudn.ru/international-relations/article/view/10527