The Impact of Incomplete Faces of Spokes-Characters in Mobile Application Icon Designs on Brand Evaluations

The Impact of Incomplete Faces of Spokes-Characters in Mobile Application Icon Designs on Brand Evaluations

In this article, we explore how incomplete spokes-character faces (versus complete spokes-character faces in application icon designs) make a positive impression on users, and we outline the boundary conditions. Across three studies, we find incomplete spokes-character faces to be an effective image...

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Bibliographic Details
Main Authors: Zhang Ning, Liu Chunqun, Tong Zelin, Zhou Nan, Hu Yiting
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-07-01
Series:Frontiers in Psychology
Subjects:
brand evaluations
incomplete spokes-character faces
perceptions of anthropomorphism
interpersonal closeness
social exclusion
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2020.01495/full

Internet

https://www.frontiersin.org/article/10.3389/fpsyg.2020.01495/full

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