Feasibility and user experience of virtual reality fashion stores

Feasibility and user experience of virtual reality fashion stores

Abstract Virtual reality (VR) is a computer-simulated, realistic three-dimensional environment. VR heightens a user’s sense of being in the environment and enables the user to interact with the environment. We propose that VR can be a very cost-effective way to evaluate fashion retail store designs...

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Bibliographic Details
Main Authors: Minjung Park, Hyunjoo Im, Do Yuon Kim
Format: Article
Language:English
Published: SpringerOpen 2018-12-01
Series:Fashion and Textiles
Subjects:
Virtual reality
Fashion store
Shopping behavior
Telepresence
Virtual store
Store design
Online Access:http://link.springer.com/article/10.1186/s40691-018-0149-x

Internet

http://link.springer.com/article/10.1186/s40691-018-0149-x

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