The Problems of Application of the Social Role of Promotion and Borrowed Terminology in the Urban Trading Networks and the Media

Nowadays advertising is of significant importance. Radio and television programmes, newspapers and magazines, various texts, even streets and shops are hardly imaginable without advertising. Advertising forms individuals’ as well as public attitude to many things in life. Besides it influences the p...

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Bibliographic Details
Main Authors: Dalija Kemeklienė, Liucija Šiaučiūnienė
Format: Article
Language:deu
Published: Vilnius Gediminas Technical University 2011-04-01
Series:Coactivity: Philology, Educology
Subjects:
Online Access:http://dx.doi.org/10.3846/coactivity.2010.14