Managerial Responses and Customer Engagement in Crowdfunding
Despite the widespread recognition of the importance of customer behavior in<br />crowdfunding performance, empirical research concerning the importance of managerial responses<br />in user-generated content is scarce. How do managerial responses affect backers’ comments? Does<br />...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-04-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/12/8/3389 |