Positioning process in marketing: steps and stages
One of the main purposes of marketing is to provide the organization, its products or its brands, with a privileged position not only in the market but also in the minds of their target segment. Nevertheless, there is not a systematic process for achieving it. Therefore, the objective of this articl...
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| Format: | Article |
| Language: | English |
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Universidad de Concepción
2020-12-01
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| Series: | RAN |
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| Online Access: | https://revistas.udec.cl/index.php/ran/article/view/3066 |