The Economic-Philosophical Fundamentals of Management of the Enterprise’s Marketing Activities
A research on marketing as a unique phenomenon of modern enterprise is carried out. The views on the concept of «marketing activity» are generalized and systematized, the essence and defining elements are allocated, the author’s own definition is proposed. The analytical approach of philosophical vi...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2020-01-01
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| Series: | Bìznes Inform |
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| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2020-1_0-pages-373_382.pdf |