THE ROLE OF SOCIAL MEDIA IN PORTUGUESE SMEs
Social media assume increasing importance in the light of the evolution of the digitalization processes in the economy. In the context of global change, Small and Medium Enterprises (SMEs) look to social networks as a way to prosper and promote their businesses at a lower cost. This study aims to ex...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2020-11-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | https://www.mnmk.ro/documents/2020_2/1-5-2-20.pdf |