Increasing Need for Uniqueness in Contemporary China: Empirical Evidence

Increasing Need for Uniqueness in Contemporary China: Empirical Evidence

Past research has documented various cultural and psychological changes in contemporary China. In two studies, we examine how Chinese people’s need for uniqueness (NFU) also has changed. In Study 1, we found a significant cross-generational increase in Chinese participants’ self-reported NFU. In Stu...

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Bibliographic Details
Main Authors: Huajian Cai, Xi Zou, Yi Feng, Yunzhi Liu, Yiming Jing
Format: Article
Language:English
Published: Frontiers Media S.A. 2018-05-01
Series:Frontiers in Psychology
Subjects:
need for uniqueness
China
cultural change
individualism-collectivism
social change
Online Access:http://journal.frontiersin.org/article/10.3389/fpsyg.2018.00554/full

Internet

http://journal.frontiersin.org/article/10.3389/fpsyg.2018.00554/full

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