Current Trends in Advertising, Public Relations, Integrated Marketing Communication and Strategic Communication Education

The integration of advertising and public relations is a topic of interest to their practitioners and educators. For years, both have recommended ways to integrate these functions. In accordance with this trend, some advertising and public relations schools decided to merge and to change the name...

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Bibliographic Details
Main Authors: Hanna Park, Eyun-Jung Ki
Format: Article
Language:English
Published: Insitute for Public Relations 2017-08-01
Series:Public Relations Journal
Online Access:https://prjournal.instituteforpr.org/wp-content/uploads/REVISED05COMPARING-EDUCATION-FINAL.pdf