Current Trends in Advertising, Public Relations, Integrated Marketing Communication and Strategic Communication Education
The integration of advertising and public relations is a topic of interest to their practitioners and educators. For years, both have recommended ways to integrate these functions. In accordance with this trend, some advertising and public relations schools decided to merge and to change the name...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Insitute for Public Relations
2017-08-01
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Series: | Public Relations Journal |
Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/REVISED05COMPARING-EDUCATION-FINAL.pdf |