The Reception of Memes as Political Information in the Media

Lately memes have been using as viral marketing for products in advertising or satire in political campaigns in Indonesia. In 2013 Richard Dawkins, the author of The Selfish Gene (1976), characterized that memes on the internet as a human creativity. The pictures in the meme are tailored to the user...

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Bibliographic Details
Main Authors: Santosa Hedi Pudjo, Lestari Sri Budi, Ayun Primada Qurrota
Format: Article
Language:English
Published: EDP Sciences 2018-01-01
Series:E3S Web of Conferences
Subjects:
Online Access:https://doi.org/10.1051/e3sconf/20187314014