CONSUMER AGE INFLUENCE ON FOOD LABEL READING HABIT

The objective of this paper was to detect the food label reading habit of consumer according to consumer age. To achieve this goal author of this paper has adopted five variables with independent and dependent status. Four variables were independent like reading complete food label, reading manufact...

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Bibliographic Details
Main Author: Muhammad, Zeeshan, ZAFAR
Format: Article
Language:English
Published: Universităţii "Constantin Brâncoveanu" 2014-11-01
Series:Strategii Manageriale
Subjects:
Age
Online Access:http://www.strategiimanageriale.ro/papers/140303.pdf