Food packaging cues influence taste perception and increase effort provision for a recommended snack product in children

Food packaging cues influence taste perception and increase effort provision for a recommended snack product in children

Food marketing research shows that child-directed marketing cues have pronounced effects on food preferences and consumption, but are most often placed on products with low nutritional quality. Effects of child-directed marketing strategies for healthy food products remain to be studied in more deta...

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Bibliographic Details
Main Authors: Laura eEnax, Bernd eWeber, Maren eAhlers, Ulrike eKaiser, Katharina eDiethelm, Dominik eHoltkamp, Ulya eFaupel, Hartmut H Holzmüller, Mathilde eKersting
Format: Article
Language:English
Published: Frontiers Media S.A. 2015-07-01
Series:Frontiers in Psychology
Subjects:
Nutritional Requirements
Placebo Effect
healthy food
child marketing
reinforcing value
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.00882/full

Internet

http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.00882/full

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