Customers’ Perception on Service Marketing Mix of Restaurants: Evidence from Ghana

Customers’ Perception on Service Marketing Mix of Restaurants: Evidence from Ghana

This study primarily examines customer perception of service marketing mix (7P’s) of the Ghanaian hospitality industry, with special focus on registered restaurants in the Kumasi Metropolis. The study employed quantitative research approaches and primary data were collected through administration o...

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Bibliographic Details
Main Authors: Ofosu Amofah, Caiphas Kwame Kenney, Peter Sarpong, Acheampong Ababio, Wiafe Nti Akenten
Format: Article
Language:English
Published: Africa Development and Resources Research Institute (ADRRI) 2017-11-01
Series:Journal of Arts and Social Sciences
Online Access:https://journals.adrri.org/index.php/adrrijass/article/view/361

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