Customers’ Perception on Service Marketing Mix of Restaurants: Evidence from Ghana
This study primarily examines customer perception of service marketing mix (7P’s) of the Ghanaian hospitality industry, with special focus on registered restaurants in the Kumasi Metropolis. The study employed quantitative research approaches and primary data were collected through administration o...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Africa Development and Resources Research Institute (ADRRI)
2017-11-01
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| Series: | Journal of Arts and Social Sciences |
| Online Access: | https://journals.adrri.org/index.php/adrrijass/article/view/361 |