THE APPLICABILITY OF MARKETING IN SPORTS
Sports marketing sums up all activities designed to meet the needs and desires of sports consumers through exchange processes. Although the sport has been selling for centuries, the idea of rational marketing systems is relatively new. Sports marketing presents unique aspects determined by the fac...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academica Brâncuşi
2017-04-01
|
| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2017-02/14_Neferu.pdf |