Efficient Communication through Influencer Marketing
The aim of the article is to study the evolution in communication due to the rise of the influencer as a communicative mediator. It focuses on the fields of marketing communications, advertising, public relations and journalism. Companies have always aimed at attracting new customers while retain...
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| Format: | Article |
| Language: | English |
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University of Bucharest Publishing House
2019-10-01
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| Series: | Styles of Communication |
| Subjects: | |
| Online Access: | https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxzdHlsZXNvZmNvbW18Z3g6NzM3MTYwY2IwYWQ4YWU1OQ |
| Summary: | The aim of the article is to study the evolution in communication due to the rise of the
influencer as a communicative mediator. It focuses on the fields of marketing communications,
advertising, public relations and journalism. Companies have always aimed at attracting new
customers while retaining the old. The new millennia has given businesses new digital channels so
as to reach their target audience. Through the use of digital media new types of communication
have arisen. The structure and tasks of the article are predetermined by its aim: definition and
classification of influencers; characteristics of influencer marketing; analysis of its communicative
aspects; opportunities how they offer companies to optimize their marketing communication.
The article gives examples how influencers communicate with their audience through social
networks. Various examples are analyzed on how influencer marketing presents opportunities for
evolution in communication. |
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| ISSN: | 2065-7943 2067-564X |