Efficient Communication through Influencer Marketing
The aim of the article is to study the evolution in communication due to the rise of the influencer as a communicative mediator. It focuses on the fields of marketing communications, advertising, public relations and journalism. Companies have always aimed at attracting new customers while retain...
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| Format: | Article |
| Language: | English |
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University of Bucharest Publishing House
2019-10-01
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| Series: | Styles of Communication |
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| Online Access: | https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxzdHlsZXNvZmNvbW18Z3g6NzM3MTYwY2IwYWQ4YWU1OQ |