Measuring Commercial Potential of a New Technology at the Early Stage of Development with Fuzzy Logic
Commercial potential is the opportunity of commercialization of the candidate technology. Every new technology to reach market needs to thrive and prosper in a continuously changing and unpredictable business environment. Determination of commercial potential of a technology is a necessary prerequis...
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| Format: | Article |
| Language: | English |
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Universidad Alberto Hurtado
2008-01-01
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| Series: | Journal of Technology Management & Innovation |
| Online Access: | http://www.jotmi.org/index.php/GT/article/view/418 |