Decisions About Creative Advertising Strategy: Decision-Making Methods and their Applicability
The article analyzes the creative advertising strategy (hereinafterCAS) decision-making process including the methods used for selection of CAS and the scope of their application. Special attention is devoted to identification and classification of criteria for CAS decision-making. As CAS decisions...
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| Format: | Article |
| Language: | English |
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Vilnius University Press
2005-12-01
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| Series: | Ekonomika |
| Online Access: | https://www.journals.vu.lt/ekonomika/article/view/17538 |