The impacts from globalization on the strategies of Brazilian marketing: the divide from communication front this scene
This article examines the history which influenced the marketing activities in the late 1980s. There were considerations of the relationship between advertising with social, cultural, economic and communication events among them. Try to permeate the identification of the effects on the development o...
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing - ESPM
2009-03-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/75 |