Testing consumer propensity towards novel optional quality terms: An explorative assessment of “mountain” labelled honey
The present study provides some preliminary reflections of the honey market and explores Italian consumer attitude towards the “mountain” quality term. Moreover, it also takes the organic and PDO labels into consideration, in addition to the generic “local” label, evaluating the relationships that e...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
AIMS Press
2020-07-01
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| Series: | AIMS Agriculture and Food |
| Subjects: | |
| Online Access: | https://www.aimspress.com/article/10.3934/agrfood.2020.2.190/fulltext.html |