Strategy Management Using SWOT Analysis on Patient Satisfaction Rate in Dr. Sardjito Central General Hospital

• Main Author: Rochana Ruliyandari
• Format: Article
• Language: Indonesian
• Published: Universitas Muhammadiyah Yogyakarta 2019-08-01
• Series: JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit)
• Subjects: SWOT Analysis; Patient Satisfaction; Strategy Management
• Online Access: http://journal.umy.ac.id/index.php/mrs/article/view/6079

Dr. Sardjito Central General Hospital is a class A teaching hospital which is a DIY and South Central Java referral hospital. This hospital still has a disadvantage in terms of patient satisfaction, where it has not met the standards set by national standards ≥85% and the target of medium-term hospitals in 2017 is 90% but the achievement of Dr. Sardjito General Hospital is 81.66%. Deficiencies in terms of these services can be a weakness and even a threat to Dr. Sardjito General Hospital. Therefore, to analyze these problems using a strategy using the SWOT analysis method. The method used is descriptive. The type of data used secondary data, namely from records or company documentation and scientific publications. Obtained a total FSI score of 3.35 means greater strength than a weakness. The total FSE score of 3.65 means that the opportunity was greater than the threat. The strategy that can be used based on the SWOT analysis is strength and opportunity.