Marketing Particularities in Tourism and Services

Marketing Particularities in Tourism and Services

The marketing has as an essential objective the orientation of firms’ activities based on the market needs. This presupposes, necessarily,the existence of an informational system very well established, that observes any rapid changing market environment: the consumer, distributor andcompetition. Mar...

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Bibliographic Details
Main Author: Anca Gabriela TURTUREANU
Format: Article
Language:English
Published: Danubius University 2007-10-01
Series:Acta Universitatis Danubius: Oeconomica
Subjects:
marketing services
market environment
immateriality
inseparability
Online Access:http://journals.univ-danubius.ro/index.php/oeconomica/article/viewFile/42/39
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spelling doaj-ef2947cd234f47f89fb6b0113cc420a52020-11-25T00:33:35ZengDanubius UniversityActa Universitatis Danubius: Oeconomica2065-01752007-10-01314066Marketing Particularities in Tourism and ServicesAnca Gabriela TURTUREANUThe marketing has as an essential objective the orientation of firms’ activities based on the market needs. This presupposes, necessarily,the existence of an informational system very well established, that observes any rapid changing market environment: the consumer, distributor andcompetition. Marketing services is a marketing specialized domain, autonomous, clearly differentiated, in the process of consolidation anddevelopment. The services characteristics such as: immateriality, inseparability, variability, inability of storage, they normally lead to a discussion onwhether the marketing of services is similar to or different from that of physical goods.http://journals.univ-danubius.ro/index.php/oeconomica/article/viewFile/42/39marketing servicesmarket environmentimmaterialityinseparability
collection DOAJ
language English
format Article
sources DOAJ
author Anca Gabriela TURTUREANU
spellingShingle Anca Gabriela TURTUREANU
Marketing Particularities in Tourism and Services
Acta Universitatis Danubius: Oeconomica
marketing services
market environment
immateriality
inseparability
author_facet Anca Gabriela TURTUREANU
author_sort Anca Gabriela TURTUREANU
title Marketing Particularities in Tourism and Services
title_short Marketing Particularities in Tourism and Services
title_full Marketing Particularities in Tourism and Services
title_fullStr Marketing Particularities in Tourism and Services
title_full_unstemmed Marketing Particularities in Tourism and Services
title_sort marketing particularities in tourism and services
publisher Danubius University
series Acta Universitatis Danubius: Oeconomica
issn 2065-0175
publishDate 2007-10-01
description The marketing has as an essential objective the orientation of firms’ activities based on the market needs. This presupposes, necessarily,the existence of an informational system very well established, that observes any rapid changing market environment: the consumer, distributor andcompetition. Marketing services is a marketing specialized domain, autonomous, clearly differentiated, in the process of consolidation anddevelopment. The services characteristics such as: immateriality, inseparability, variability, inability of storage, they normally lead to a discussion onwhether the marketing of services is similar to or different from that of physical goods.
topic marketing services
market environment
immateriality
inseparability
url http://journals.univ-danubius.ro/index.php/oeconomica/article/viewFile/42/39
work_keys_str_mv AT ancagabrielaturtureanu marketingparticularitiesintourismandservices
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