Marketing Particularities in Tourism and Services
The marketing has as an essential objective the orientation of firms’ activities based on the market needs. This presupposes, necessarily,the existence of an informational system very well established, that observes any rapid changing market environment: the consumer, distributor andcompetition. Mar...
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| Format: | Article |
| Language: | English |
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Danubius University
2007-10-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
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| Online Access: | http://journals.univ-danubius.ro/index.php/oeconomica/article/viewFile/42/39 |