An Empirical Investigation of the Mediating Role of Customer Attachment in South African Private Hospitals
Background and purpose: Relationship marketing literature acknowledges the important role of attachment in customer-organization relationships, but shows limited theoretical and empirical understanding of the factors that contribute to the development and maintenance of attached customers. To addres...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2020-12-01
|
| Series: | Organizacija |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/orga.2020.53.issue-4/orga-2020-0022/orga-2020-0022.xml?format=INT |