LOYALITAS PELANGGAN BERBASIS PEMASARAN DI SMPN 3 SATU ATAP KARANGSAMBUNG KEBUMEN

This study aims to know the influence of promotion and facilities learned againsts the student’ satisfaction and consumers loyality in Junior high school 3 Satu Atap Karangsambung. The instruments use SPSS 17.0. and smart PLS 3.0. The subjects of this stu...

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Bibliographic Details
Main Authors: Ratna Marwati Ekasari, Ambar Lukitaningsih
Format: Article
Language:Indonesian
Published: Universitas Sarjanawiyata Tamansiswa Yogyakarta 2017-06-01
Series:Upajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Subjects:
Online Access:http://jurnal.ustjogja.ac.id/index.php/upajiwa/article/view/1223/pdf