The Creation of Intention To Buy through Online Social Ties and Social Media Advertisement

Objective: The growing number of social media users makes many companies want to get subscribers through their social media activities. There are several choices of strategies that can be done by the company to be able to take the huge market. Research Design & Methods: This study compares the e...

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Bibliographic Details
Main Authors: M. Rifqy Roosdhani, Nurul Komaryatin
Format: Article
Language:English
Published: Universitas Islam Nahdlatul Ulama Jepara 2021-06-01
Series:Journal of Management and Entrepreneurship Research
Subjects:
Online Access:https://journal.unisnu.ac.id/jmer/article/view/2021.6.02.1-15/23